LIVEYOURBEST

HONOR is a concierge fitness platform offering personalized training and small group classes — designed to deliver exceptional results with unmatched convenience.

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REINVENTING LUXURY
PERSONAL TRAINING
HONOR makes personal training and group classes more convenient for members, while providing trainers the best incentives to earn more and scale.
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NO COMMUTE
TRUE CONVENIENCE
Train at your home gym or at one of our partner locations. Experience unmatched flexibility to seamlessly fit fitness into your schedule.
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WORK OUT WITH
WORLD-CLASS TRAINERS

HONOR trainers have trained celebrities like Taylor Swift, Justin Bieber, Ariana Grande, and other notable individuals.
Our elite trainers come from the most prestigious fitness gyms in America and are handpicked for you.

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Book, manage and optimize your sessions with Honor's custom app.
Track progress and conveniently work with your concierge team.
Honor is available 24/7.

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FOUNDER'S STORY
Former athlete and ex-banker turned performance architect.
I’ve coached everyone from Taylor Swift and Tom Holland to thousands of time-starved professionals, proving that elite fitness can fit real lives.

Now I’m scaling that mission with Honor—a tech-enabled platform that reinvents personal training and group classes. By aligning incentives, automating admin, and giving trainers the tools they need to thrive, Honor makes world-class coaching accessible to anyone, anywhere.
Sadiq Abubakar
Founder & Head Trainer
THE BEST TIME TO
MAKE A CHANGE IS NOW.
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